We start with flowers, but we don't stop there. FIOR shapes identity, spaces and experiences - through design, atmosphere and details that convey emotion. FIOR is led by Jelena Petričević, founder and creative director, whose vision connects intuition, aesthetics and a thoughtful approach to creation. Her work does not follow trends, but builds a recognizable, quiet and authentic expression. FIOR is continuously evolving - through new formats, education, event planning and a physical space that will soon open its doors.